The Urban Rack opened her doors in 1998 as a way to fill the growing need for a cool place to shop locally without having to brave the tunnel.
In 2017 Caylea Burch took over ownership. Caylea connects with her customers both on the floor, and behind the scenes. Her goal to find yummy fabrics and stylish lines that fit and flatter real women. Her love of fashion and her desire to surround herself with inspiring women are part of what drives her to continue to honour The Racks mantra “Real, Powerful, Beautiful Women."
At The Urban Rack we are passionate about tapping into our customers’ unique style and personality. We take the time to listen and learn so our customer leaves feeling beautiful. In an industry that often focuses on an unrealistic image of what beauty is, Caylea's plan is to grow and nourish The Urban Rack, and to continue its purpose...Inspiring women to discover and embrace their Unique Beauty.
So, I was definitely the girl who always wanted to own a clothing store. It just took me 41 years to get there. My first jobs were in retail; with books and kids clothing specifically. Along the way, I got sidetracked and was drawn to the wedding industry, where I stayed for 20 years. My days were filled coordinating weddings of all sizes, designing and executing event décor, and directing sales & marketing.
One day, probably just like you, I stumbled upon this store with the red and yellow sign and immediately thought to myself, “Wow! This is so great!”, followed by, “I wonder if they’re hiring?”. I had to ask and *spoiler alert*, they were! At a time where my work in the wedding industry was more demanding than ever, I started working at The Urban Rack . I was thrilled to be back to my retail roots! It felt so good to be working in such a strong, vibrant community while styling women. This was my “fun job”.
A few years into working at UR, I turned 40, went through a divorce, and thought, “What am I doing if I’m not going for my dream?”. As I was dreaming, guess what came up for sale? The stars aligned, my friends. I became the proud owner of The Urban Rack. It wasn’t without blood, sweat, tears and a hefty business loan.
Now, 5 years later… carrying the business through Covid, navigating the changing landscape of retail, we are still here as YOUR local boutique! A place where strong, beautiful, unique women come together to share, laugh, enjoy and experience the joys of style, fashion and a quality, local boutique experience.
The Urban Rack serves her community by curating fashions to fit your unique needs, fuel your creativity, and inspire style! Keeping up with trends, bringing in sustainable lines & quality fabrics. We provide style solutions and authentic & honest advice
We work hard to bring you brands that you’ll love! We value detail and authenticity and align with brands that will help to compliment and bring out your unique style. Key things we look for are well-crafted, high quality fabrics and exceptional fits–focusing on wearability without compromising style! We’re proud to carry a selection of local, sustainable & eco-friendly lines.
No time to shop for yourself? Caught up in work, family and general life busyness? Not too sure where to start or what styles you’re into? We get it! Personal shopping is far from just a luxury for the rich and famous–it's for the real, and really busy! We’ll take you through a quick style questionnaire focussing on your lifestyle, individual needs and preferences. We’ll then set up a time to meet at the store with a collection of outfits and pieces ready for you to come in and try on. We’ll do the heavy lifting and you can walk into a change room with a Rack of clothes hand-selected, just for you! We’ll help you narrow things down and select the right items for you so you can feel comfortable and confident in what you’re getting.
Whether it’s a little refresh or a complete wardrobe overhaul, we’ve got you! Our stylists will look at your closet with fresh, practical eyes. We will collaborate with you and get clear on what’s working and what’s not. We can help edit your wardrobe to suit your current lifestyle, body and taste. From there, we’ll curate outfits with your existing pieces, focussing on functionality, fabrics and fit. A wardrobe edit can include unexpected suggestions such as a simple alteration or a change in hem. We will help you figure out what to keep, how to style it, and what to donate.
Ok, and here’s the best part… once we know what’s already in your closet, we will curate looks from the Rack just for you! Pieces in your size, that will suit your style, the rest of your existing closet and your life! No more buying the same thing twice, or wasting money on pieces that just don’t work or get worn.
Just as fun as it sounds! Come shop the Urban Rack after hours and privately with some of your favourite people. We’ll provide the stylists and snacks! Celebrating a special birthday? Shopping as a group for an upcoming event (“What are you wearing to that wedding, bridal shower, or bachelorette?”)? Getting ready for a girls getaway or vacation and need some outfit inspo? Or maybe it’s time for a wardrobe refresh. Not that you needed an excuse to get together with your friends to shop ;)